The 9^th edition of Tata Literature Live! The Mumbai LitFest organised from 15^th to 18^th November, 2018, at the National Centre of the Performing Arts (NCPA), witnessed the Tata Group launch three independently written books on the group’s struggles and success, marking the occasion of its 150^th Anniversary. The books – ‘The Tata Group: From Torchbearers To Trailblazers’ authored by Dr. Shashank Shah; ‘Titan: Inside India’s Most Successful Consumer Brand’ authored by Vinay Kamath and ‘The Tata Saga’, an anthology of the best writings about the Tata Group – highlight numerous insights and case studies on the success and challenges faced by the Group over the years.

The book launch was followed by a panel discussion, ‘Tata@150: A Vision for a Nation’ chaired by journalist, Govindraj Ethiraj and conducted between Tata Sons Brand Custodian, Harish Bhat; acclaimed business-market strategist, Rama Bijapurkar; Vinay Kamath and Dr. Shashank Shah.

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