– Expands Health Security Portfolio in India –
To meet the growing demand for products in the health security space, Godrej Security Solutions (GSS), has launched a ‘UV Case’, which addresses the issue of sanitising daily objects, equipment and surfaces that come in contact with several people before entering a premise. GSS, a leading player in future technology of security solutions, announced its venture into the health security segment with the COVID Defence Security Range of products earlier in May.
Expanding its health security segment presence with the newly launched UV Case, GSS employs the ‘UV-C Light Disinfection Technology’ that helps create a multiple barrier approach to reducing the transmission of the virus and germs, based on current disinfection data and empirical evidence. Worldwide, UV-C Sterilization is the most established scientiﬁc method for dry killing more than 65 families of pathogens, viruses and bacteria, including SARS-CoV-1.
Commenting on the launch, Mehernosh Pithawalla, Vice President, Godrej Security Solutions said, “Studies show that UV-C light has been used extensively for more than 40 years in disinfecting drinking water, wastewater, air, pharmaceutical products, and surfaces against a whole suite of human pathogens. Today, health security has become a priority for everyone. There is an increased need for a product post-COVID-19 that would sanitise anything that has been brought home from external environments. The Godrej UV Case meets this need; it disinfects and decontaminates almost everything used by an individual daily from mobiles, masks, newspaper, clothes, accessories, books, bags and other innumerable articles. It will also be helpful for the healthcare sector for sanitisation of PPEs kits. As a market leader, it was incumbent on us to launch a product only after rigorous internal and external testing before it could reach consumers. With the UV Case, we move one step closer to achieving our mission of making the world a safer and healthier place.”
Homes, future work-places and industries will have to ensure minimum human interference and combat spread of infectious diseases through surface contact. The product enables homeowners and commercial establishments to sanitise their daily-use items like watches, wallets, keys, mobiles, clothes, parcels, among others. Stationery, medical equipment, and salon products can be disinfected in the case to protect and sanitise them before use. Shop owners can disinfect their items for sale before and after customers have had a touch and feel of the same.
Godrej Security Solution estimates the total addressable health security and safety market for FY-2021 in the country is around INR 200 Crore. “We seek to capture at least 20% share of the addressable market,” added Mehernosh.
The UV C light technology is a scientific method that requires the right amount of exposure of the objects to the UV light rays. The UV Case has been designed keeping this crucial aspect in mind. Since exposure to UV C Light can be harmful to human, Godrej UV Case ensures zero per cent leakage and has an auto cut-off feature that instantly shuts the light when the door is opened during the operation.
The sanitisation process of the UV Case is a chemical-free case that helps to kill 99.9% viruses and sanitises everything from cash, jewellery, mobile phones to masks, and PPE Kits. The new product has found industry-wide applications in Hospitality, Healthcare, Leisure, Retail, and Homes. The UV Case comes in 3 sizes – 15L, 30L and 54L which gives consumer maximum usable volume ranging for home use to industrial use starting at INR 8,999. The products are currently available across stores from GSS and will be available on their e-commerce website: shop.godrejsecure.com .
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