Nadir Godrej Pens Touching Poetic Tribute To Brother Adi On His Retirement As Godrej Industries Chairman

Recently, veteran industrialist, Adi Godrej announced his retirement as Chairman of Godrej Industries – the holding company of the Godrej Group. Having joined the 124-year-old family business in 1963, the 79-year-old patriarch expanded it exponentially. His brother, 70-year-old Nadir Godrej, will continue as the Managing Director of Godrej Industries, while Adi will continue to be Chairman of the Godrej Group and Chairman Emeritus of Godrej Industries.

Nadir Godrej penned a touching poem marking the occasion for his brother, recounting Adi’s journey in the company, and crediting him for its grand success. Known for his penchant for poetry, and having authored a book of poems titled, ‘The Poet’, Nadir Godrej shared a poetic tribute in a 2.20-minute-long video, reciting his poem titled, ‘Adi Farewell’.

Adi Godrej is an alumnus of the Sloan School of Management at MIT, from where he received his Bachelor’s and Master’s degrees. He was awarded the Padma Bhushan in 2013 and the Rajiv Gandhi Award in 2002 for his contribution to the industry. Nadir Godrej has a Bachelor of Science degree in Chemical Engineering from MIT, a Master of Science degree in Chemical Engineering from Stanford University and an MBA from Harvard Business School.


 The following is the lovely tribute by Nadir Godrej for his borther – Adi Godrej:


‘ADI FAREWELL’


By Nadir Godrej


 Adi is my elder brother,


For good advice, there was no other.


He always took the greatest care


And in all things was very fair.


At school he was extremely smart,


Excelled in all, except for art.


For fame he never seemed to hanker,


In SSC he was first ranker.


Then Xavier’s college up to Inter.


He then had to contend with winter


As his next step was MIT,


Where, when just twenty-one, you see,


He was both Bachelor and Master.


And few have ever done it faster!


Once back home he started work.


No matter what, he’d never shirk.


This was way back in ‘63.


The years have passed as you can see.


His arrival meant rising hopes


For forty-year-old Godrej Soaps.


Just two crore was then the size.


And Adi set out to modernise.


MBAs were soon recruited


And cars for managers were mooted.


The marketing was revamped,


And those who couldn’t change decamped.


He introduced cost accounting


And soon the sales started mounting.


But hair dye was his greatest coup


And over the years, it grew and grew.


The nineties then brought quite a change


The landscape now seemed very strange


With multinationals at the door


We hardly knew what was in store.


Pepsi and Coke bought all in sight.


Should we sell or should we fight?


We chose a path that’s in between.


In hindsight now it can be seen


That Indian firms that learnt to hone


Their skills easily held their own.


But then we thought that we should seek


Strong partners or we would stay weak.


And so, we formed the odd joint venture,


Which proved to be quite an adventure,


We learnt a lot and that’s for sure.


It helps us still to endure.


An acquisition that was bold


Brought HI into our fold.


And many more were unfurled


As we spread around the world.


Though Godrej Soaps began to soar


On market price we couldn’t score.


Then our advisors thought it fit


That Godrej Soaps should be split.


GCPL came into being.


And Adi, very quickly seeing,


The trend for better governance,


Put into place all at once,


With lots of help from CII,


Best practices that surely vie


With the very best in the world.


When our new stock was then unfurled,


It very soon began to fly


And to this day it still stays high.


GIL came into being


In recent days we are seeing


Our chemical business steadily rise


As we diversify and specialise.


Our new products should ensure


That the rapid growth will endure.


The shares we hold, as you can tell,


Are also doing very well.


In these companies at the start


Adi played a major part!


And so today one clearly sees


That now Godrej Properties


Which he served with fealty


Has really arrived in realty.


For Agrovet, Animal Feed,


Can be considered our core creed.


But it was not always so


And many of you may not know


The way we stumbled into feed.


For compound feed they saw no need.


Then Buhler sought out L&T


Together they had tried to see


If a market might exist


There were no takers on their list.


They chose to make a clean swipe


But were left with a prototype


A discount customer was sought


And Adi was the one who bought.


Serendipity and not a vision,


Thus, gave birth to this division.


In time the business forged ahead


Geographically we chose to spread.


And on my watch, we diversified,


New businesses were then tried.


Over the years it has grown


And now it’s listed on its own.


But it was Adi who laid the seed


That permitted us to succeed.


Is Adi’s success because of skill,


Or is it more his iron will?


For Adi was always organised


And punctuality was prized.


By dusk his desk is very neat,


His paperwork is all complete.


Not agonising is the trick,


Decisions must be very quick.


Adi can’t stand the status quo


All novel things he wants to know.


And if he thinks that it is right


He puts in all his will and might


Behind the new initiative


And with support that he can give


We quickly learn the latest ways,


Make sure the group sees better days.


But while he strove for the group


The industry was in the loop.


He’s always ready to lend a hand,


Be President or take a stand


With government on policy


And he’ll persist till industry


Gets exactly what it needs.


And once he headed CII


Ensuring that it would fly high.


And anybody that you ask


Will state this is no easy task.


Requiring traveling incessantly


And persuasive advocacy


How he survived I’ll never know


In fact, he had a cheery glow.


And now of course we all see


We have a working GST,


A cause he pursued relentlessly


Almost monomaniacally.


And for this selfless contribution


He deserves his Padma Bhushan!


All who see him are inspired.


For all he does, he’s never tired


Where did he get the energy?


It shouldn’t be any mystery,


Adi of course, was very fit.


He didn’t seem to want to sit.


There’s not a sport, he hasn’t tried


For he can even paraglide.


He really loved to water-ski,


Not on a lake but on the sea.


And on a trip to Mt. Kailash,


Although conditions were quite harsh,


The mount was circled in a day.


Most folks his age would say, “No way”.


And none of us can fail to see


That he is full of energy.


He always set a rapid pace


As he led us in the race.


Though all of us most surely know


That we have many miles to go


But still we’re sure it can be done.


Indeed, this race must be won.


And if we stay on the proper way


And never let our values sway,


If all of us fulfil our roles


We will surely reach our goals.


A billion Indians, we can say,


Will use our product every day


And everywhere it will be seen


That we are great, good and green.


Adi’s spell was truly great.


The years he worked were fifty-eight!


But all good things come to an end.


Let’s hope we can maintain the trend.


He’s stepping down, as you can see,


The mantle has been passed to me.


His shoes are big and hard to fill


But with your support, I think we will


Continue well in the same way


As Adi did in his own day.


He will be Chairman Emeritus


And I’m sure he’ll merit us


With his presence and advice,


Invaluable beyond any price.


Now hearing praise can be quite tough,


I’m sure by now he’s had enough.


But all the same why don’t we stand


And then give him a rousing hand?


For service to both group and nation


He deserves a standing ovation!


 

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