Bangalore-based Farishte Irani, working with Dentsu Creative, bagged the ‘Copywriter Of The Year’ Award at the prestigious Cannes Lions Festival Of Creativity 2022. On 15th September, 2022, Cannes Lions Festival of Creativity released its ‘Lions Creativity Report’ rankings for creative excellence in branded communications.
The creative rankings, which are compiled using data from Lion-winning and shortlisted work from 2022, include top performing Director, Art Director, Creative Director and Copywriter. PwC is Lions’ Process Integrity Partner and is responsible for independently confirming due process in the calculation and reporting of the Special Awards rankings listed in the Lions Creativity Report.
An English Literature graduate, Farishte is a fan of long-form copy and is known for her digital prowess in creating viral, data-driven articles, memes, and videos. She has strategised, marketed, produced, packaged and created content for premium performing arts platform. As an advertising professional, she has ideated on and created 360-degree campaigns, more recently for Mercedes-Benz India.
As Copy Supervisor turned Group Head at Dentsu Webchutney, she expanded the agency’s portfolio to include global denim giant, Wrangler, working alongside on some of Webchutney’s biggest businesses including YouTube, Swiggy, Spotify, and Airtel, and has also contributed to the historic Unfiltered History Tour.
“My love for writing and hatred for Math tie everything in my professional life together. Every job I’ve had is vastly different and similar at the same time. They’ve all tapped into my creative side while throwing me in the deep end and helping me build a whole new set of skills,” shares Farishte’s digital profile.
As per Simon Cook, CEO, Lions, “It’s a celebration and also a tool for future success. The official global creativity rankings provide a definitive benchmark for the industry, accompanied by insights and commentary from our winners and the talented experts who judged the work this year. I would like to congratulate everyone who ranked this year. Together, they set the global benchmark for creativity.”
Also included in the report is an analysis and insights from the winning work and lessons on how brands are growing businesses and tackling some of the world’s most challenging problems in innovative ways. The themes covered include Creativity for Growth; Scalable Solutions; Craft with a Conscience; Tech in Service to the Idea; and Invite Everybody.