Actor Boman Irani Is Brand Ambassador For B-Tex

B-Tex, India’s largest manufacturer of dermatological over-the-counter (OTC) pharma products, has announced its collaboration with renowned superstar Boman Irani, as its brand ambassador. With this association, B-Tex seeks to leverage the renowned actor’s popularity, immense fan base, and influential voice to impact the market and reinforce its position as a leading brand in the industry. […]

Brands That Bark!

We’ve all seen the Pug in the Vodafone advertisement create a bark for the brand. But well before the Vodafone advertisement, dogs have been instrumental in influencing consumers to buy stuff from cars to colas, barbecues to banking, dog food to dog training and painkillers to pedigree. Many of them have made it to the […]