The Youth Wing of World Zarathushti Chamber Of Commerce (WZCC) organised a workshop, ‘Socialize’, that highlighted the scope and significance of social media in today’s age of high-speed technology and instant gratification, on 22nd July, 2018. Attended by over thirty participants, the event facilitated by Founder of the DiMaAg, a digital Marketing Agency, Yuzdi Badhniwalla and social media specialist and author of ‘The Indestructible Brand’, Hushidar Kharas. Both stemming from backgrounds rich in digital media expertise, Yuzdi emphasised on the need for ‘strategy’ as a vital tool in digital marketing, product management, advertising sales and operations; while Hushidar highlighted the essence of ‘Sweating the Small Stuff’, and the need to select and target the right audience and how to effectively handle crises. The workshop demonstrated how to maximise social media, explaining ‘earned media’ and ‘paid media’ concepts as part of an SMM strategy. The event concluded with a question-answer session, followed by networking and refreshments.