You will enjoy reading this survey especially if you are a young adult. Recent trends on spending money states some interesting facts about how our youth engages with money. Consumption has emerged as an important symbol of identity rather than a mere action of purchase. It’s no more about my background (family, religion, country) – it’s about who I am.

The youth refutes any brand obsession but is highly influenced by bargain deals. If it is a good deal he may land up buying 3 pairs of shoes in spite of his need for just one. Youth psychographics suggest a high percentage of impulse buying behavior which reflect high aspiration and pent-up demand. According to a KPMG survey, on what drives first-time consumers’ purchasing decisions, India’s youth has been characterized as ‘highly experimentative’, with regard to food, media and personal care.

In an attempt to demonstrate how the youth can spend as per their preference and yet be financially organized, ZYNG and WZCC invite you to ‘We are practical, Not spenders’– Youth, a workshop dedicated to the Parsi youth. It will be held on 30th July, 2016 at The Radio Club, Apollo Bunder at 5:30 p.m. followed by dinner. To register, contact Zarine at  9619165444 / 23532522.