The Tata Group is the only Indian company to feature in the top five ‘Most Trusted Brands of India’, as per The Trust Research Advisory’s ‘Brand Trust Report India 2018 Study’ released on 18 April, 2018. Making it to the fourth place, the TATA Group moved up a slot from last year, while South Korean consumer durables firm, Samsung, continued occupy top spot as India’s most trusted brand in the country followed, by Sony in second place and LG in third. US-based Apple took the fifth position, losing a spot from last year.
PC maker Dell came in sixth, with auto major Honda and Sportswear major Nike claimed the seventh and eighth spot, respectively. Hewlett Packard and carmaker Maruti Suzuki were placed ninth and 10th, respectively. Google entered the top 20 ranking for the first time, occupying the 18th position from 40 last year while auto firm BMW gained 30 places to take the 15th position.
Among India’s 1,000 Most Trusted brands, the categories with the maximum brands were food and beverage and FMCG contributing to 25.6 per cent of the total brands in the listings. In the banking financial services and insurance sector, the country’s largest lender, State Bank of India, emerged as the leader placed at 21 in the overall list, while Pepsi was the leader in food and beverage category, occupying the 44th place on the list. Patanjali leads the FMCG category placed at 13, improving two places from last year.
The Brand Trust Report compares ‘trust’ held among brands and is a syndicated research conducted amongst 2,488 consumer-influencers across 16 cities in India.
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sadly they don’t do anything these days for the parsi community….