Regent’s Professor, Dr. Zubin Sethna has joined the elite group of experts at the prestigious World Economic Forum (WEF), based in Switzerland. The WEF is an international NGO, founded in 1971, committed to improving the state of the world by engaging business, political, academic, and other leaders of society to shape global, regional, and industry agendas. The group brings together experts from multiple disciplines, including academia, business, government, and civil society, to share their research and analysis, engage in debate and organise around specific issues.

Professor Sethna’s expertise lies in entrepreneurship, the future of consumption and family business. Speaking on his appointment, Prof. Sethna said, “I am committed to Regent’s mission of developing tomorrow’s global leaders and thus improving the state of the world by helping to shape the global agenda. I’m humbled and delighted to accept an invitation to join The World Economic Forum’s Expert Network.”

Dr. Zubin Sethna is a Professor of Entrepreneurial Marketing and Consumer Behaviour, and Head of Programmes for MSc Marketing Psychology and MA Enterprise.